L'art du Stratège
Book & Social Media
A Book to inspire strategists
The Marketing Strategy Consultant, Michel Vlasselaer, asked me to work with him in the creation of a personal project. Creating a book and over 20 illustrations to compare Tennis strategies from the best players in this world, with the most famous marketing strategies use in the business.
Project Goals
The main goal is to inspire the highest consultants and Managers in the business world and to educate the students, from a world the doesn’t seem to be related to the strategy at first sigh.
Over 20 illustrations
Each tennis strategy is compared with a famous marketing strategy.
Social Media
To share and spread the content, we developed a social media campaign.
