About the project
Yellow Ideas in an International creativity & communication consultancy Agency for over 25 years. As Art Director I was in charge of creating a whole new Brand identity base on one main message « The yellow ideas ». They develop a creativity techniques to generate a lot of ideas during Brainstorm and Strategic Seminars. The yellow ideas represent the « Impossible ideas » that are the strongest in business. I had to create the Brand identity around this color and all the values around it. Both in Print Materials and Digital.
The books
I’ve created 7 books with Mark Raison, Yellow Ideas CEO, about creativity, best creative practices and Marketing. It was every time a new challenge to keep the same brand identity and to use this constraint to stay creative for each book.
Fully Responsive design
A creative and inspiring website full of material and free creative techniques to be creative everyday.
Print Materials
Motion Design
