{"id":2897,"date":"2020-06-10T12:09:29","date_gmt":"2020-06-10T12:09:29","guid":{"rendered":"http:\/\/clapat.ro\/themes\/colega-wordpress\/?post_type=colega_portfolio&p=23"},"modified":"2023-11-23T16:31:01","modified_gmt":"2023-11-23T15:31:01","slug":"bonsai","status":"publish","type":"colega_portfolio","link":"https:\/\/oliviermassadesign.com\/index.php\/colega_portfolio\/bonsai\/","title":{"rendered":"Bonsai"},"content":{"rendered":"\n
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Art direction – New brand identity<\/h4>\n\n\n\n

Bonsai is Start up that has developed a payment app that plants trees for every 10 payments, in collaboration with Eden Project in Madagascar. I was responsable to create a new brand identity to communicate to millennials, to develop the brand awareness in Belgium. <\/p>\n<\/div>\n\n\n\n

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Official payment app in Belgian festivals<\/h4>\n\n\n\n

Pay bonsai is the official payment app for many festivals in Belgium. I had to work on the communication for each different festival, on site and online to make sure the user experience was smooth and easy.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Fully Responsive design<\/p>\n\n\n\n

A dedicated website and design in app for every festival in Belgium.<\/h3>\n<\/div>\n\n\n\n
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Over 250.000 trees has been planted in 2023 during the festivals forest campaign.<\/h1>\n<\/div>\n<\/div>\n\n\n\n
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It was a very strong collaboration with all festivals that wish to offset their carbon footprint in a positive way that does not hinder the festival-goer experience.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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B2B marketing material<\/p>\n\n\n\n

Bonsai Rewards<\/h1>\n\n\n\n

I was also in charge of developing B2B material to present the \u00ab\u00a0Rewards\u00a0\u00bb, a fidelity system working without any member card required developed in 2022 on the app.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Social Media<\/h1>\n\n\n\n

I also had to develop new visuals and a tone of voice for social media, for the awareness but also to help our users to understand better and use the app easily.<\/p>\n\n\n\n

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A remarkable experience<\/p>\n\n\n\n

As Art director, I had the chance to develop many skills<\/h3>\n<\/div>\n\n\n\n
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Graphic Design <\/h5>\n\n\n\n

Both printing and digital equipment, I had the freedom to create and choose every media.<\/p>\n<\/div>\n\n\n\n

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Marketing Content<\/h5>\n\n\n\n

I worked on many brainstorms and creative reflexions about the Marketing objectives, tone of voice and concepts.<\/p>\n<\/div>\n\n\n\n

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Digital content<\/h5>\n\n\n\n

Creating a wide variety of content to adapt to digital, from the application itself to the site and social networks.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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UI Design<\/h5>\n\n\n\n

I learned a lot about UI\/UX Design and had the chance to work closely with the Dev Team to decide together about the visuals and the app design.<\/p>\n<\/div>\n\n\n\n

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Motion Design<\/h5>\n\n\n\n

I was in charge of all videos that were created, for festivals, social medias, website or in app.<\/p>\n<\/div>\n\n\n\n

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B2B Content<\/h5>\n\n\n\n

Developing the new Brand identity also for B2B was a plus. I learned to collaborate with sales Team and other collaborators.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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B2C Content <\/h5>\n\n\n\n

Working with festivals organisations and working on pure advertising campaigns.<\/p>\n<\/div>\n\n\n\n

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Social Media<\/h5>\n\n\n\n

Developing the Brand in social media to expand the brand awareness and getting data from each campaign.<\/p>\n<\/div>\n\n\n\n

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3D <\/h5>\n\n\n\n

Creating many Mockup, stands and 3D visuals for presentations to the different teams.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

<\/p>\n<\/div>\n","protected":false},"template":"","portfolio_category":[19,21],"class_list":["post-2897","colega_portfolio","type-colega_portfolio","status-publish","hentry","portfolio_category-branding","portfolio_category-motion-design"],"_links":{"self":[{"href":"https:\/\/oliviermassadesign.com\/index.php\/wp-json\/wp\/v2\/colega_portfolio\/2897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oliviermassadesign.com\/index.php\/wp-json\/wp\/v2\/colega_portfolio"}],"about":[{"href":"https:\/\/oliviermassadesign.com\/index.php\/wp-json\/wp\/v2\/types\/colega_portfolio"}],"wp:attachment":[{"href":"https:\/\/oliviermassadesign.com\/index.php\/wp-json\/wp\/v2\/media?parent=2897"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/oliviermassadesign.com\/index.php\/wp-json\/wp\/v2\/portfolio_category?post=2897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}